Adobe have announced the launch of Firefly, a new family of generative AI models for creative expression. Firefly will mix the power of Adobe’s creative applications with the promise of generative AI, empowering users to express their creative ideas with greater efficiency and without constraints.
With Firefly, users will be able to bring their creative vision to life simply by describing what they want in their own words, or with a simple gesture in their app. For example, a user could say “I want a video of a cityscape at night” and Firefly would generate a video that matches that description. Or, a user could draw a rough sketch of a logo and Firefly would generate a polished, professional-looking version.
Firefly is not just a tool for creating new content. It can also be used to improve existing content. For example, a user could use Firefly to change the color of a photo, add a new background to a video, or even generate new ideas for a piece of writing.
Firefly is still in development, but it has the potential to revolutionize the way people create content. By making it easier and faster to create high-quality content, Firefly can help users to express their creativity more freely and to reach a wider audience.
In the years ahead, as generative AI technology continues to develop, Firefly will become even more powerful and versatile. It will be able to generate content in a wider variety of formats, and it will be able to learn and adapt to the individual user’s style. As a result, Firefly will become an essential tool for anyone who wants to create content.
Adobe is excited to introduce Firefly to the world and to see how it will be used to create new and innovative forms of content.
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Firefly is coming to your favorite apps, now in Photoshop. Get the Photoshop (beta) app